Pages Navigation Menu

Your Best Opportunity for Success Online

Protecting Yourself from Identity Theft – Part 1

Posted by on in Internet Security, Your Computer | 0 comments


It’s the weekend. You have worked hard all week. It’s time to take a break and head to the beach. The car’s packed. You bolt out of your front door, but in all the excitement, you completely forget to lock your front door. Or, maybe you just went to your favorite smoothie shop. In all the excitement of getting your spinach mango protein smoothie, you parked your car and left your back windows down with the keys in the ignition, and your wallet laying in your seat for everyone to see when they walked by your car. You’re thinking to yourself, “I would NEVER be that absent minded…”

Truth be told, most of us would never forget or overlook such obvious blunders to our welfare, safety, and security. The precautions that we would take are obvious everyday security measures – lock our doors as we leave, close and lock our windows, and certainly not leave our windows down in our car with the keys in the ignition! Ok, so meanwhile, back to your Website. You have a Website; it’s your home on the Internet. It is where everyone that is anyone who wants to compete in the 21st century will be in the near future – online, with their own domain name and their own personally hosted website.

So, think of your Website as your physical house. If your Website is your house, then a search engine is the city, and all of the people who are using the search engine are people out in the community walking or driving around the streets of the city. Unfortunately, just as in the real world, there are those that are looking for houses with windows open or a door that is not fully closed – prowlers, who if given the chance, will break in and steal whatever they can find while you are not home. An Internet prowler is no different. They are looking for ‘loot’, and do not care about your well-being, and they will not stop until they rob you if they can.

Of course, everyone that has any sense and uses the Internet knows that cyber-crime is the fastest growing crime in the world. It’s not hard to become a cyber-criminal since most crimes are committed against websites (Internet homes) that have not been adequately protected. And let’s face it. If two middle school boys who were bored one day after school could hack into top secret computers of the military, then chances are someone equally as bored could happen across yours or mine, and do or take whet they wanted to. It’s not rare, but rather frequent nowadays to hear about someone’s website having been hacked into, someone having their passwords stolen, some worm or trojan virus that steals all of someone’s personal and banking information.

It’s life in the 21st century. It’s craziness to think that 30,000,000+ people a year have their identity stolen worldwide. It is huge business! And eventually, even you will have to deal with something like this happening IF you do not take the necessary precautions to prevent it. If you are an individual that runs an eCommerce business, you have even more to lose, in that if your Website gets hacked, you could end up exposing your users and customers to identity theft and your Website’s reputation will be completely ruined. In many cases, you are required by law to have a minimum level of security in place to protect consumers who use your Website. Hint: This is what SSL certificates are for.

Ok, so, now that we know that it’s just a matter of time before we ALL get hacked (half way serious here), what’s the good news? The good news is that if you are willing to apply some basic precautions in managing your website, you can prolong, if not completely avoid becoming a part of the statistics associated with identity theft. Here are the immediate must do things to put in place once you start to self-host your own website. Don’t get too overwhelmed in looking at this list. Some of them are handled by you hosting company, BUT, it is important that you ask your hosting company to be sure. Otherwise, defend yourself.

1)  Get Virus Protection and keep it! The first line of defense is a good virus protection software program. I recommend that you find someone that subscribes to Consumer Reports and see what the best software is that they are recommending. The top four Security Suites that I recommend are AVG, Norton, McAfee, and Avira AntiVir. I presently use Avira. I can tell you that even if you have a great anti-virus software package you can still get infected since virus attacks can be by newly released viruses. One of my sons was victim to just such a thing on his laptop after visiting a gaming site that ultimately infected his computer without his knowledge (and HE is an amazingly conscientious Internet user). I think he is still working on fixing his laptop.

2)  When you start to self-host your personal Website, change your FTP Passwords often. FTP (file transfer protocol) passwords are what you use to access the Internet from your computer to upload website files to your website. I recommend that you change them every few weeks, depending on how often you are accessing your website’s administrative control panel (the place where you maintain your website). Because viruses are all the time being written to steal passwords, then sell them off to the highest bidder on the black market, with you changing your passwords regularly, by the time they get sold or the perpetrator has the time to use it (them), they will have already been antiquated (out of date). Yes, I agree, it’s a pain, but it is one of the first and best line of defenses against hackers. I personally use a series of random alpha-numeric passwords that are 16 characters long and they are rotated weekly between the Websites that I personally own, but then I tend to be a bit over-protective since I own a company that provides Web development and hosting services.

3)  Keep your security patches updated! If you are a Windows Operating System computer user (a PC user, not a Mac), you are familiar with the term security patches. Updating them seems to be an ongoing process, but these security patches are mandatory if you want to successful in protecting your computer from MAJOR security risks! Most Trojan exploitations come through computers that are older, and/or for one reason or another are un-patched with the latest security patches from Microsoft. I suggest that if you are a Windows operating system user, you set your updates to automatic AND still visit the Windows update website regularly to do a manual update. This is in the event your system has a Trojan that slipped by your software and turned off your Windows updates. I personally check for updates every three or four days myself on my own computer, even with my automatic updates turned on.

4)  Update your software patches often. We all have personal computers and enjoy the benefits of all the software that make our computers do the things we want them to do to make our lives easier for us. I personally have close to 50 unique programs that I have purchased or had given to me as a reseller of the software that software vendors wanted me to market for them. One of the biggest mistakes of busy people, or better put, impatient Internet users is that of not updating their software when they receive notice that there is an update for it. THIS IS HUGE! I am not sure why, but it just seems to be some sort of mental block in the mind of many people I know that says ‘if it’s not broken, don’t fix it,’ mentality. Software, in order NOT to be broke, must be updated IF it is at all accessible via the Internet (which by the way, 100% of it is unless you disconnect your Internet connection).

I remember hearing of one client who was his own Webmaster had an old version of Adobe Reader that got infected through a PDF virus that made its way to his Website. Some very bad security problems occurred as a result. He seemed clueless how it could have happened, not thinking that viruses (hacker created) could find their way on to his Website via a software program. To him, having a program that was two years out of date with security updates was a less than wise decision on his part to allow that to happen. Turns out that he would get these ‘important update notice’ messages from Adobe that he continually refused since he was too busy each time to deal with it, and finally turned off his notifications for the updates so he would not be interrupted. Bad mistake! Bad. Bad. Never Not let your software updates have their way with your computer.

Lot’s of the latest viruses on the market are targeting software as a way to access your computer and/or Website. How are you doing so far? Have you taken these precautions yet? If you have an hour or so, and you have not gotten these fundamental tools in place for your protection, I want to encourage you to address them as soon as possible. If you do not know how to do these things, be willing to pay someone to help you get them done for your.

You will never regret the time investment in protecting your Website and your future success as a result of protecting your personal information and the information of those who visit or use your Website. In Part 2 of this series on Securing Your Computer and Website, I will talk about some additional precautions that someone who wants to have a secure and trusted Website must consider and implement. It will deal more so on the web hosting company’s responsibility side, and what you can to do to be proactive in protecting your investment of time and money and livelihood in doing business online. If you don’t take anything away from this blog post but one nugget of truth, it would be “Update always, and often.”

Read More

SSL Certificates and Website Security

Posted by on in Internet Security | 1 comment


The Internet is an amazing virtual world. It is where the playing field for making money is leveled so that everyone who wants to promote something can do so. Whether you are an individual or a large company, you can be financially successful if you do things right. Along with this great opportunity however, comes a responsibility to protect those who choose to do business with you by making certain that your website security is solid. Most people who seek to find financial success online do NOT realize is that it is required by law to provide website security that protects sensitive information that customers or users give you through your website.  In short, it’s your job to protect all the information that you collect from individuals who do business with you online. This is done through the use of a Secure Socket Layer or “SSL certificate” which is essential for website security.

website security - sslAn SSL certificate keeps you and your customers safe by protecting the information that’s flowing to and from your website. It encrypts names, addresses, passwords, account and credit card numbers and more so hackers and other online criminals can’t read them. This part of website security (an SSL certificate) serves as an electronic “passport”of sorts. It establishes the website’s authenticity and credibility, and enables the browser and Web server to build a secure, encrypted connection between your website and your customers. Some of the things that our SSL certificates provide you include:

• Providing the Certificate holder’s name (individual or company),
• providing the Certificate’s serial number and expiration date,
• provides a copy of the Certificate holder’s “public” cryptographic key,
• provides a digital signature of the Certificate-issuing authority, and
• when you use an Extended SSL Certificates, it gives the site visitor an additional visual cue, displaying the Certificate holder’s name against a distinctive green background for visitors to see.

Once a visitor is on an SSL-protected page, the following visual indicators appear to show them that your site is secure and to give them the confidence to proceed:

• A “padlock” icon in the browser’s status bar,
• the https:// prefix in the URL (your website address),
• the URL address bar turns to green (Extended Validation Certificates only), and
• the Trusted “Verified and Secure” site seal.

website-ID-theft-security-threatsSo that your website remains secure and your customers can feel safe in making purchases from your website, there are several other benefits to having an SSL certificate active on your website. All SSL Certificates include a free website Malware Scanner to ensure your site hasn’t been infected with malicious links that spread viruses, Trojans, spyware and worms.

Hackers target legitimate business sites since they know your customers trust your site. Malware links can put your site in jeopardy of being blacklisted by Google® so your site won’t show up in Google when visitors are searching for you. If a malicious link is found by our Malware Scanner, we’ll notify you and provide instruction on how to remove it.

Read More

Precautions to Take When Discarding your Old Computer

Posted by on in Internet Security | 3 comments


Technology is getting cheaper and cheaper as manufacturing and cost to market new technology becomes less and less.  Nowadays you can almost upgrade your computer annually for a fraction of the amount it used to cost to do so.  This is great for staying up with the latest technology and all of the bells and whistles that new technology often provides.  There are however some precautions to take when discarding your old computer.

Right up front, let me say that if you have used your computer for anything on the Internet, done work from the office on it, or purchased anything online, done banking, or filed tax returns, you must take precautions to totally erase your data (electronic footprint) before you discard your computer.  If you forget to or negate the responsibility of doing this, your trash (computer you are throwing away) will become an identity thief’s treasure.

If you are a business owner and have any customer information that you have collected via the Internet or by manual input through your association with a customer, you are a legal responsibility to see that the personally identifiable and/or financial information that you have in your possession is properly secured at all times.  If you intend to discard or make a computer available to others in your company (even to family members) that do not have legal right or responsibility over classified or confidential information of others, you must MUST properly dispose and/or destroy the data on the system.  To not do so can cost you in the way of fines and even punitive damages if the stored information falls into the wrong hands and is used in an illegal.

Just deleting files is not enough.

Just deleting files isn’t enough.  The information is still there and accessible by anyone with any moderate level of computer know how – especially for identify theft professionals.  I suggest that you get a reputable Drive Erasing Program or File Wiper program to completely wipe any sensitive data from your system.  There are several inexpensive, if not free software programs that you can get online. I personally use available that will really get rid of data on the hard drive. The most effective ones overwrite the hard drive over and over, making it more difficult for ID thieves to recover anything of value. Another option if you’re comfortable tinkering with hardware:  Remove the drive and physically destroy it.

The letter of the law.  Every business should be concerned about securely getting rid of sensitive information it no longer has a legitimate need to keep. But data covered by the FTC’s Disposal Rule ups the ante on your legal obligations. Check out Disposing of Consumer Report Information? New Rule Tells How for compliance advice. Not covered by the Rule? It’s still worth a read to see how your policies measure up.

Make it clean and keep it green.  Once sensitive data is removed, how do you get rid of your computer? Many manufacturers have programs to recycle computers and components. Check their websites or call their toll-free numbers for more information. Another option: Donate your computer to a group that distributes them to charities. But whatever you decide, keep the environment in mind. Computer equipment may contain hazardous materials that don’t belong in a landfill. Check with your local health or environmental agency for ways to dispose of electronics safely.

What’s good for the goose.  Concerns about secure disposal of computers also apply to smart phones, cell phones, flash drives, copiers, external drives, and other equipment. These days, read “computer” to include all those devices you rely on.

Read More

How to Prevent WordPress Security Problems with Your Website

Posted by on in Internet Security, Website Help | 0 comments


Knowing how to prevent WordPress security problems with your Website can save you tons of time and aggravation if you will just take a few minutes each week to maintain the updates of your WordPress Website.  Let’s face it.  There is always someone who thinks it’s cool to hack into other peoples websites.  And, as great as Matt and his team are at WordPress, even their platform has security issues if they don’t keep providing security updates for the millions of users worldwide.

“It’s not just a WordPress security issue, but a security issue with all Websites.  If you have a Website, you will be hacked.  It’s just a matter of time,” says David Ward, managing partner of S. D. Ward & Associates, a business coaching and consulting firm.  To illustrate his point, he went on to say, “It happens to the best of the best at one time or another.  Listen, if two 10th graders can hack into the National Security Administration’s mainframe in a moment of boredom after school one day, then if someone wants to hack your website bad enough, they will. this could be both embarrassing and legally costly for someone or a company that has personally identifiable information about their users or customers.”

If you are new to the Internet as a Website owner, don’t let this ominous first paragraph scare you.  Again, even with all of the security that even the biggest Website owners put in place to prevent hackers from gaining access to our several websites, we all will still get attacked from time to time.  One thing to learn that is the best way to prevent being attacked as a WordPress Website owner is to see that you keep your WordPress website updated. It only takes a few minutes a week to do this, so it is very doable.

For the techno idiots among us, we realize that it is easy to get yourself up to your ankles head first in your work day and forget to visit your website’s back office to check out the status of your updates.  If you are one of the esteemed group of, we suggest hiring a virtual assistant for about $30 per month to maintain the security and functionality updates for your Website so you can go on doing what you enjoy most – whatever that is.

We are not recommending this because we offer solution through our offshore outsourcing services.  It IS however our point in telling you because we really hate to see people frustrated and discouraged because they forgot to do updates or didn’t have their settings right in their blog.

As a technology coaching and development firm, we believe that our job is in part to be the pain reliever for our clients.  One way that we do this is to help prevent major headaches with our clients by educating them and/or taking this added responsibility off of their plates by doing it for them.  Whether you do it or we do it, without a proactive position when it comes to the security and operability of your Website, you will be met with many setbacks and costly delays in your goal as a successful online marketer.  This is especially true if you are a newcomer to the world of the Internet and Internet marketing.

Let us assure you that the updates are always important both for the WordPress platform and the various plugins you are utilizing.  If you want to keep your Website up and running, and free of hackers and the typical mayhem they bring when they hack your website, the VERY BEST WAY to do this is to visit the administrative area of your website and check daily to see if there are updates and install them.  This most often prevents attacks to your website that the average hacker will attempt. We recommend this to every one who uses our Internet marketer’s hosting services, since the vast majority of them use WordPress for their Website’s platform.

Tutorial on How to Update Your WordPress Blog Platform

How to update WordPress using the automatic update option is the easiest way to do it. Why talk about the hard way, right?  This is what you need to know to do it.

1)  Every time you visit your website, you will see if there is an update available that can be installed to your website (see diagram below).  When a new version is available, you will see a notification in the WP admin area.  If there is a newer version of your WordPress platform, it is for a reason.  Do not negate it.

2)  Before beginning your update, make certain that you have a current backup of your website before you begin your upgrade.  It’s hard for us to put a number to just how many times we have had to help clients rebuild their websites after something went wrong with an upgrade to their Website where they did not do a backup of their Website.  The time and aggravation (and money) that you may have to experience if you do NOT keep a current backup of your Website is not worth neglecting the few minutes a week it takes to back up your Website. Before you proceed with the upgrade, backup your Website!

3)  Once you have completed the backup of your Website, click the ‘Please update now” option (blue hyper-link as shown below). When you do this, a new page will appear.

4)  At the prompt on the following page, click on the ‘Update automatically” – this is the fastest and safest way to do it and eliminates the possibility of confusion in the process if you try to do it using a round about way like that of downloading the new version to your desktop and then uploading it to your website using an FTP client. (If you don’t know what an FTP client is, you DEFINITELY want to use the ‘Update automatically’ option!  For those who are used to using an FTP client who want to do the upgrade manually, 1) download the newer version to your desktop, 2) upload it to the root directory of your hosting account.

For those doing this for the first time, the page will look like this as you are getting started:

5)  After you click the “Upgrade automatically” option, your page will start showing the process of of the upgrade.  If it is successful, your page will look something like the window below. The line you most want to see it at the bottom …  “WordPress upgraded successfully” …. congratulations! If you see this, you have successfully updated your WordPress security update.


Please let us know if you would like us to administer your Website’s security and operability.  We have very affordable Website maintenance packages that allow you to focus on what you do best, and leave the time consuming and technical stuff to others who do it for a living.  Write us at Sales [at] if you would like to learn more.

Read More
Copy Protected by Chetan's WP-Copyprotect.