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Pyramid Schemes – A Reality to Be Aware of

Posted by on in Marketing, News to Know, Opportunity | 0 comments


Learn to Recognize a Pyramid Scheme so you will not be taken advantage of.

Learn to Recognize a Pyramid Scheme so you will not be taken advantage of.

Pyramid schemes – the reality we all need to be aware of – abound online.  Sadly, they are a reality that we all need to be aware of.  What is even worse is that legitimate businesses that use completely legal methods of peer to peer personal relationship marketing suffer.  There is much controversy about what pyramid schemes really are.  One thing for sure, a pyramid scheme is something that the Federal Trade Commission (FTC) frowns upon.

OK, so with this said, let’s clarify the difference between a pyramid scheme and those other things that people are making money illegally in – especially online.  General rule of thumb for a pyramid scheme is this:

1)  They do not offer a legitimate product or service, but only a system by which you can participate in to make money.

2)  You can buy your way in at the top of the pyramid by just paying more money, and then being about to leap past other participants in the pyramid scheme.

3)  You get paid for recruiting and do not derive any income from the actual sale of a product or service.

There is a great deal more information on the subject on the Federal Trade Commission’s Website, but in the meantime, here is a video that may help you better understand the confusion about what is and what is NOT a pyramid scheme.

Love it? Hate it? Share your comments below, and as always, if you find it worth sharing, share it with your favorite social network.

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Keys to Direct Sales Success

Posted by on in Sales Skills | 0 comments


Four Direct Sales Secrets


Everyone who has ever had direct sales success, i.e. who has actually made enough money to live on, knows that you must be willing to develop new sales leads on an ongoing basis.  This is the only way to achieve direct sales success. This is pretty much a given.  The problem for most people in direct sales is that they struggle with the fear of being rejected by people that they approach.

This fear of rejection is most often masked in other excuses like, “I have not had time,” or “I don’t know anyone that would be interested.” Truth be told, a majority of even highly successful direct sales professionals have wrestled with the fear of being rejected by a prospect. Here are four keys to direct sales success that are sure to help you in your marketing and financial goals with the product or service that you offer:

  1. Recognize every individual you come into contact with as a potential client or customer, or someone who would know a potential client or customer, and determine that you will build a long term relationship with that individual. Relationships are the best defense against competition that you will ever have. People who are in relationship with you are always willing to do business with you over your competitor if they have a need for what you have to offer.
  2. See prospecting as secondary to that of determining the needs of people in and around your life, and seeking to help them fulfill those needs, even if what they need is not what you have to offer. This builds enormous goodwill and solidifies your reputation as someone that is trustworthy and interested in more than just making a sale.
  3. Develop a list of non-confrontational prospecting questions that do not have any outward motivation to get the person to make a buying decision.
  4. Remember that sales of any kind is a numbers game. The more people you talk with the more people will take advantage of what you have to offer them. Determine the average profit to you per sale, then divide that number into the total amount of money that you wish to make in a year’s time. This number will be the total number of sales that you will need to make. If you are able to close 1 in every 5 people, then you will need five times the number of total sales required to earn the income that you want to earn. How you apply the first three keys above to your day to day activities will determine how successful you will be in achieving your sales goals.
The Take-away?

Even if you own a brick and mortar business where customers are the core source of your company’s revenues, you MUST be willing to speak to people about what you offer in a way that is non-threatening, and that makes them want to have what you have to offer. This is non-confrontational lead generation, and it will allow you to be highly successful in your marketing and sales strategy if you use it.

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