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How to Choose a Winning Domain Name

Posted by on in Branding, Domain Names | 0 comments

 

WHY Take the Time to Choose a Good Domain Name?

Choosing a domain name. It’s on a long list of important steps a person must take in order to ensure their long-term success online. If you are like most people, you are probably thinking that it’s not that big of a deal. “It’s just a name – an address on the Internet that people will visit. If you are thinking this way, you have just shot yourself in the foot of your branding success. From an online marketing and branding strategy perspective, it is one of the single-most important initial steps you need to make in the long-term success of your online presence.

How to choose a good domain name is not necessarily difficult; however, as most important things in life, it does take some foresight and patience to find the best name for what you do or want to be known for. Most successful business owners rely on a branding and marketing professional/company. This is because they understand the importance of seeking out wise counsel to gain an understanding of the big picture for their strategic marketing plan. They realize it is foolish to make a quick decision on anything in business without seeking out wise counsel in areas that they don’t have expertise in. If you are not well-accomplished in the principles of 21st century brand development and marketing, it is foolish to go it alone when it comes to marketing (which ultimately translates into sales revenues).

HOW to Choose a Good Domain Name

Domain names are central to building your overall personal or business brand. Your domain name should reflect who you are. If you have an established brand, we suggest that you immediately reserve a domain name that is identical to your company name. If you are an individual, reserve your personal name if at all possible. Ideally, you want to be able to build your website around your company’s core purposes and not its name, BUT having a name that reflects the nature of your business can be a valuable tool in helping you generate traffic to your website.

Like many business owners who want to establish an online presence for their business, most do not have the insight and understanding of everything that goes into choosing a good domain name. Having a domain name that stands out for what you do is part of the equation, but being attentive to the long term brand potential is equally important. Let me give you an example. Let’s say you are a construction business. If your company name is Built Right, Inc., your primary domain name should most definitely be BuiltRight.com; however, this name does not really tell someone what you do.

While the name Built Right has a nice ring to it, a company domain name like “BestConstructionCompany.com” which has what the company does as a part of the name has a greater potential to capture Internet traffic. This is because people who are looking for a ‘construction company’ or a builder would most likely type in “construction company” into a search engine browser like Google or Bing.  Since most search engines worldwide look at the name of a domain as a first rule of whether the site is relevant or not to the search, having a name that has ‘construction company’ in the name is a big plus.

If you are open to considering a slightly different and somewhat unorthodox approach to gaining exposure on the Internet without having to pay big bucks to do it, consider the following ideas the next time you are thinking about buying some domain names:

1) A word of caution as my number one step! Be careful where you search for your domains when doing research. This is especially important if you do not plan to make a buying decision right away. There are some domain registrars (will not mention names here) who skim search queries from their domain search pages and if the domain someone is checking on has potential, they will purchase it through a dummy company or third party who works for the registrar, and then turn around and put it up for sale to the highest bidder it there is an interest in the domain by more than one party. This trend is growing as domains become more and more scarce – especially top tier domain designations like that of “.COM”. This is our domain search tool and where we buy all of our domains.

2) Write out a list of short questions that start with ‘how to’ and ‘where to’  that relate to your business. If you are in the pet industry, you might have a question like, “how to research pedigrees’ or ‘where to find non toxic pet shampoos’ or ‘how to trim a cats claws’ or ‘where to find a cat casserole recipe’ (just kidding). These questions that you have come up with may very well be the very questions that an average Internet user might type into a search engine who has the need of finding this information, i.e. www.howtoresearchpedigrees.com (how to research pedigrees) or www.wheretofindnontoxicpetshampoos.com (where to find non toxic pet shampoos).

3) Now the fun begins. Type these questions that you have come up with into your favorite search engines (Google included) and see what domains pop up with those keyword (key phrases) you have just come up with.  The first thing to do is to check and see how many instances the phrases are referenced. That gives you an idea of how often others write about it where their pages have been ranked on the Internet. Next, you want to visit your Google keywords tool and do a search for that phrase to see how many people search for that in an average month – mainly the current month. This will give you some idea of the amount of traffic potential for the phrases you have chosen.

4) If you like the numbers you see in page references as well as average monthly searches for the phrases you have chosen, take the time to do a domain search for those phrases. Here is why. One of the very first rules in the Google ranking process is the relevance of a domain name to the actual search inquiry done by someone searching for that phrase, i.e. ‘where to find a cat casserole recipe’ (no, not really… please don’t be searching for this). If that key phrase is available, you are on to something that could bring several thousand people to your website if you apply even a few of the other general rules that search engines use to rank pages.

5) Once you have purchased the domain, the rest is pretty straight forward. You want to host it with a company you feel offers the best product for the money to promote your website and start writing regular content for your website. One big precaution when it comes to hosting is to watch out for those cheap “UNlimited” sorts of accounts until you have read the fine print. They are NOT unlimited, and you could very easily have your site either suspended for too much use or have your credit card charged a penalty for abusive use of the system. Yes, this really happens.

Most of us have heard the old adage, “It’s all in the name…,” and when it comes to choosing the right descriptive domain names that will give you faster page rankings and drive more traffic to your website, this strategy just outlined may be just what you need to get paying customers to your Website.

As always, we would be grateful to you if you would leave a comment. If you would, please also take a moment and share this article with those you think could benefit from it through your favorite social media network! Hit that LIKE button below too for Facebook if you are a Facebook user! We will be grateful if you would. Thanks!

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Marketing Strategy Must Include Moms

Posted by on in Marketing | 0 comments

 

Those businesses that remain in business over the long term are businesses that have a coherent marketing strategy that drives their day to day marketing efforts. Every well thought out marketing strategy includes an analysis for every prospective demographic that a product or service would be ideal for in marketing too. One such demographic that every business or professional marketer should seriously consider is that of moms. The statistics don’t lie. Your marketing strategy must include moms. Here’s why.

There are approximately 82.5 million mothers in the United States alone. Moms make up approximately 44% of the women’s market in the United States. You can probably imagine that if you are going to market anything online and it had no international barriers, that having a product or service that specifically targets moms would be a pretty good idea. Check out these statistics:

  • 47% of spending on clothing is made by moms
  • 48% of all spending on home furnishings are made by moms
  • 49% of all spending on health & beauty aids are made by moms.
  • 51% of all food purchases are made by moms, and
  • 55% of all spending on consumer electronics, believe it or not, are made by moms

Don’t have anything that you think you could market to a mom? If not, start brain storming about what you could market to them. Moms are very loyal customers. Once they find a company that they like, they tend to stick with that company because they value good customer service. Still can’t think of anything that a mom would want to buy from you, and don’t see that happening? Here is one last statistic that you surely should never forget as you move forward in your business strategy.

  • 80% of all consumer purchases in general are made by women

As you work to build and/or refine your marketing strategy going forward, give serious consideration to what you can do to tap into this very loyal and substantially large potential market. If you are struggling with coming up with something, consider hiring a business marketing strategy coach who can best help you to develop and/or refine your marketing strategy.

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Two MUST Follow Rules for Online Marketing Success

Posted by on in Marketing | 0 comments

 

Rules for Online Marketing Success

There are two must follow rules for online marketing success that every individual, organization, and business must follow if they want to be successful online.  As much as a person can try to avoid the reality of these rules, the longer they procrastinate in addressing them, the more frustrated and unable they will be to produce the successful results they hope for in their online marketing efforts.

IF YOU DON’T FOLLOW THESE TWO BASIC RULES, YOU ARE SUNK.

It doesn’t matter if it is a thriving brick and mortar business or someone just out of college that needs to present themselves professionally by having their own website with their resume, if you don’t follow these rules for online marketing success, you are sunk.

Rule One for Online Marketing Success

The first rule for online marketing success is that you must have your own domain name and your own self-hosted website where people can find you. Using a social media profile, fan page, or business page (as Facebook offers) is like working out of the trunk of your car on the information highway (the Internet). Just as having a physical place of business for a local business in your community is important, having a legitimate address and place of business on the Internet is equally as important. You need a place of business on the information highway if you want to be seen as a legitimate individual or business, regardless of what you are promoting or selling.

Rule Two for Online Marketing Success

The second rule for online marketing success is that you MUST have a way to get traffic to your website if you want to promote who you are and what you have to offer with the world. This is an essential mandate if you are at all serious about being successful online, whether for making money or just promoting yourself or you cause.

Making Marketing Online Work for You

It may have been through any one of several ways: a search engine, advertising link, social media network, webinar, phone application, or even a referral from one of our customers or affiliates, but the fact that you are reading this right now means that you found this website out of potentially millions of other websites that offer the very same technology products and services that we do.  Think about that for just a moment. Want to know why you found our website? You found it as a result of an online marketing strategy that led you to us.

  1. We had a website with information on a subject you are interested in, and
  2. We had a marketing strategy for marketing online to those who need our products and services.

The point is that if you want to be successful in the 21st century, you must include technology in your plan for success. You must have a website (your address on the information highway) and you must have a marketing strategy to get your message, cause, or business opportunity promoted to the world. Would you like to find out how we can help you in finding success marketing online? Does the idea of increasing the power of your personal or business brand and your income or business revenues interest you? We can help you in your online marketing success if you feel that your efforts are not paying off for you.  Contact us today and find out how.

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