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Writing Effective Content

Posted by on in Branding, SEO | 0 comments

 

Writing effective content that engages the reader is almost second nature for skilled copywriters; and, they are paid very well for their craft.  These wordsmiths are passionate about using the written language to evoke thoughts, ideas, emotions, and action for the reader.  To the talented writers of the world like these, writing effective content is a fine art; but for the vast majority of the rest of the human race, writing effective content is more like an abstract art.

There is good news and bad news when it comes to writing effective content. First the bad news. The bad news is that the highly paid copywriting positions where a single sales letter can yield as much as $50,000 for a gifted copywriter are few and far between, and reserved only for the best of the best in the copywriting industry. The GOOD news is that gaining the skill sets necessary in writing effective content is a lot easier than you might imagine.

For those who want to build this necessary skill set into their lives, if you are willing to do a little planning and utilize some easily learned writing techniques,  writing effective content can become almost second nature for even a novice writer. Whether you are new to writing, working as a copywriter for others, or you are a seasoned writer of content for your own website, this short tutorial provides some important planning questions to ask before you begin to write. While each of the questions are a topic in and of themselves, if you will address these questions prior to beginning your writing, you will find them to be a great help for improving your writing skills.

ALONG WITH GREAT CONTENT, YOU WILL NEED SOME GREAT MARKETING TOOLS. WE RECOMMEND THESE FREE MARKETING TOOLS!

When it comes to online marketing and seeking to get high page rankings, the better written the article, the higher the page rankings with search engines. The higher the page rankings with search engines, the more traffic that you will get to the website that you are writing for. The more traffic that you get to our website, the greater the opportunity you have to connect with your visitors and build a long term relationship with them.

The following is an article planning check list for effective Web-based articles that will help get you noticed on the World Wide Web. Used in conjunction with easy to read and understand content, these writing techniques will help to catapult your article – and thus the Website – into top page rankings.

In order to better plan and write effective content, ask yourself these questions before you begin writing any content:

  1. People are looking for good contentWhat is the audience that I want to write this article for?
  2. Is this a subject that I thoroughly understand or will I need to compile research for the article before I will write it?
  3. If this is not a subject that I thoroughly understand, what sources will I use to compile the content of the article?
  4. What will be the main point that I will be conveying to my audience?
  5. What will be the emotional trigger or triggers that I will use to grab their attention?
  6. What will be the call to action trigger?
  7. Will the article be indexed by search engines, and if so, what will the keywords or key phrases be that I want to build my article around?
  8. Will the subject of the article be able to be broken up into multiple parts, allowing me to write this article as a series instead of a stand alone article?
  9. What will be the main points and supporting facts or insights that I will use to draw my conclusion and present my call to action?
  10. Who do I know that knows more than I do on this subject that would allow me to quote him or her in the article to add a third party expert opinion or insight to build the validity of my article’s thesis (central truth)?
  11. If I intent to use quotes or reprint portions of someone else’s article, how will obtain permission to use those excerpts and give credit to the writer if there is a need to?
  12. Will this article promote my personal and/or business brand and further my online marketing efforts to establish myself or my business in the industry or market that I am choosing to focus my attention on?
  13. Will my article bolster or dilute the ‘know, like and trust’ factor of my brand to those I am building rapport with?
  14. Will this content be generic enough to syndicate should I want to earn royalty income from my article in the future?
  15. Does your article/content meet the rules of optimization as required by the search engines that you wish to be ranked competitively with, i.e. Bing and Google.

As you can see, there is a little more that goes into the writing effective content than just words. If you will take the time to work through these questions as you work to learn how to plan and write effective content, you will find that your writing skills will improve quickly and that the website your content will be posted on will begin to get a substantial amount of traffic that you did not think possible.

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Online Marketing Success Reality Check

Posted by on in Marketing | 1 comment

Online marketing success is what all the buzz is online with those seeking to start, build, refine and profit from having an online presence. Online marketing success is what most people who have their businesses online want to talk about most when they contact us.  They are not even as concerned about how their Website looks as long as they can have online marketing success with it.  Sadly, the reality of individuals or companies having online marketing success (only about 3% of those online) is very different from the reality of how many are looking for it (the other 97%).  What makes these percentages even more startling is that the 97% of those who fail to earn a full time living from their online marketing experience are not even aware that they need a reality check in their efforts to be successful in online marketing.

Although we are most actively involved in setting up people’s Websites using the WordPress platform, the majority of questions and concerns we have from our clients and customers are questions revolving around online marketing. How do I get it page high page rankings? Where do I learn about online marketing techniques and secrets? How long does marketing online take until you start to make a lot of money?  Unfortunately for most people online, as mentioned just a moment ago, some 97% of those who are attempting to do online marketing will never experience success in online marketing to a place where they are able to earn a full time income in doing it.

But, here is the good news!  If you are someone who wants to make money online whether you have a business or not, or you are a business owner and want to take your business to the next level of success, the fact that you are here reading this article now, and the fact that you are intending on having a Website that you can build your brand through is a HUGE step in the right direction.  Your willingness to take the step of estalbishing yourself online by having a self-hosted website that you can call home on the information highway is the foundation for your successful future in online marketing.

Our goal in working with our clients is to teach them how to fish and not just feed them fish.  Of course, we do offer complete online marketing services for a monthly fee.  These services include hosting, article development, SEO, SEM, and social media optimization, and we will gladly provide this type of service for you; however our greatest success stories are NOT in the fact that we help people get noticed and build a successful brand around what they are most passionate about. Our greatest success is when we are able to find a teachable soul who wants to learn how to do it for themselves, and then they become successful in their own efforts in utilizing what we teach them to do.

Ultimately, if you are willing to learn the fundamentals of online marketing success, put those fundamentals into action on a consistent basis, and be willing to stay current with the latest online marketing tips, tricks and techniques of those who have already achieved online marketing success (measured in tens of thousands of dollars a month), YOU CAN BE SUCCESSFUL IN Online marketing.

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