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Pyramid Schemes – A Reality to Be Aware of

Posted by on in Marketing, News to Know, Opportunity | 0 comments


Learn to Recognize a Pyramid Scheme so you will not be taken advantage of.

Learn to Recognize a Pyramid Scheme so you will not be taken advantage of.

Pyramid schemes – the reality we all need to be aware of – abound online.  Sadly, they are a reality that we all need to be aware of.  What is even worse is that legitimate businesses that use completely legal methods of peer to peer personal relationship marketing suffer.  There is much controversy about what pyramid schemes really are.  One thing for sure, a pyramid scheme is something that the Federal Trade Commission (FTC) frowns upon.

OK, so with this said, let’s clarify the difference between a pyramid scheme and those other things that people are making money illegally in – especially online.  General rule of thumb for a pyramid scheme is this:

1)  They do not offer a legitimate product or service, but only a system by which you can participate in to make money.

2)  You can buy your way in at the top of the pyramid by just paying more money, and then being about to leap past other participants in the pyramid scheme.

3)  You get paid for recruiting and do not derive any income from the actual sale of a product or service.

There is a great deal more information on the subject on the Federal Trade Commission’s Website, but in the meantime, here is a video that may help you better understand the confusion about what is and what is NOT a pyramid scheme.

Love it? Hate it? Share your comments below, and as always, if you find it worth sharing, share it with your favorite social network.

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Google Plus One Makes bid for Social Media Star Status

Posted by on in Branding, News to Know | 0 comments


The importance of getting what you have to say or offer to the world and how effectively you do it will determine your level of success and how fast you will get to that success.  This is especially true when it comes to Internet and Mobile marketing.  Learning to use technology to your advantage in a technology-driven world is no longer an option, but a requirement if you want to build your personal or business brand.  One company that is continually helping legitimate online marketers to do this is Google.

Google is a company that continually steps up with a determination to raise the standard of communication and the distribution of content. The launch of Google Plus One, their purchase of Motorola for their wireless technology secrets, and their introduction of the Android smart phone is just another feather in their cap as they seek to revolutionize how we communicate and do business.  One thing is for sure.  Google has always been known for raising the standard for the potential of social media and the power of their search engine to bring Internet, Internet search, and mobile technology to users in a flow of never ending and some really slick improvements in their product  and service offerings.

I believe (rather predict) that those who will be the success stories of the 21st century will be the ones that learn to utilize these and other social networking and communication tools. The more you communicate quality information to others, the greater the possibility you have to build your personal or business brand in a credible and profitable way; and Google is helping to make that more possible.

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