We have probably all heard the old adage, that ‘a chain is only as strong as its weakest link.’ The very same can be said about computers and Websites. You can have 99% of your computer and your Website secured, but it’s going to be that 1% that ultimately brings ruin to your overall security strategy. In my first installment on computer and Website security, i.e. Securing Your Computer and Website (Pt1) I shared about the importance of anti-virus software, FTP passwords, operating system security patches, and software security patches.
So, think of your Website as your physical house. If your Website is your house, then a search engine is the city, and all of the people who are using the search engine are people out in the community walking or driving around the streets of the city. Unfortunately, just as in the real world, there are those that are looking for houses with windows open or a door that is not fully closed – prowlers, who if given the chance, will break in and steal whatever they can find while you are not home. An Internet prowler is no different. They are looking for ‘loot’, and do not care about your wellbeing, and they will not stop until they rob you if they can.
Email marketing is becoming a huge business, and is one of the easiest way to promote and build your business brand, whether you are strictly a brick and mortar business or an exclusively online business or service. If you are thinking about using email marketing or you are already using it in your marketingRead More…
Protecting Yourself from Identity Theft – Part 1