No truer words have ever been spoken than Mark Twain’s take on advertising. If ever there could be a truer statement for Internet marketing, I would be surprised. The fact is that I have seen tiny Websites by individuals who are brand new to Internet marketing take the right approach to marketing (advertising) their Website, and watched their new business explode with success; and one of the main initiatives these small Website owners have used is Search Engine Marketing. Taking the time to learn about search engine marketing (SEM) fundamentals and how to utilize SEM to promote your business, organization or personal brand is one of the very most important aspects of Internet marketing that you can learn. Search engine marketing includes several aspects of promoting your business, so learning how to ustilize SEM by applying search engine marketing fundamentals is well worth your time if you want ot be successful online.