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Don’t Get Sucked into the Wormhole of Social Media

Posted by on in Marketing | 1 comment


Social media is just about one of the best prospecting tools that you can utilize in your online marketing strategy, except that of organic lead generation using organic search engine optimization (SEO). SEO lead generation can be a huge and profitable venture if you have a lead capture system in place that feeds your visitors into your sales funnel. HOWEVER, when it comes to warm contact personal relationship lead generation and marketing, social media is the great gold rush of the 21st century!

Through the use of personal profile development, fan pages, business pages, groups, and all the options that a person has to build their personal brand on social media websites, social media is huge; and no other social media website is larger than Facebook. With expected growth to hit one billion users within the next 2 years, it is a virtual mega-wealth of opportunity if you know how to use it properly.


The novelty of social media and Facebook in particular is that you can spend literally hours of your day on a social media website being continually drawn into the wormhole of social interaction. There is nothing wrong with social interaction, however, whether you are self-employed or on your job with ‘nothing to do’ (this is a whole topic of personal integrity alone), if you are not careful, you can see literally hours wasted in your day (this includes smart phone status messaging and responding too).

If you don’t have a disciplined daily schedule, it won’t take long before you’re sucked into the social media worm hole and see hours of your productive day literally sucked out of your existence.


Here are some action steps to take in order to make social media your friend in productivity and not the nemesis of your daily productivity.

1) Do a time audit of a typical day in your work week. Determine how much time is required for you to get your primary job done in a manner that is worthy of acknowledgment and praise, either by your employer if you are employed, or by your employees if you own your own business. If you are self-employed, have no employees, and are not accountable to anyone, social media could very well rob you of tens of thousands of dollars in lost productivity. Be honest in auditing your daily time spent using social media.

2) Once you have an accurate time audit of your productive day (the time each day that you are supposed to be making money for you or your employer), establish a specific amount of time for using social media for a) your business use, and b) your personal use, then stick to your schedule. You might find that 30 minutes a day of concentrated focus on building your social media presence is enough to accomplish everything productive that you want to do on it. If so, do not waste additional time in surfing your social media network IF you cannot honestly say that it is financially productive for you to do so.

3) Establish a systematic way of using social media. If you have a you have to devote to your social media marketing and stick to it. If you only have 30 minutes each day to invest in social media, do it with a purpose. Have a systematic routine. An example might be to:

  • Start by turning off any chat feature that your social media profile might have so that you will not get distracted.
  • Next, checking personal messages and respond, add an educational, encouraging or inspirational status message that engages your followers (the goal is to generate meaningful dialog for a specific purpose, i.e. financial success, personal brand building, etc).
  • Take a moment to review your friend requests and add those you want to connect with. Typically it is a good thing to write them a short note to them letting them know you look forward to learning more about them and how you can benefit from one another through your new connection. This initiates action on their part and lets them know that you are not on your social media profile to waste time.
  • Respond to wall posts on your wall, and request a few new connections that open up new networks of friends and potential customers.
  • DO NOT wonder aimlessly through countless pages of your connections in mindless pursuit of distractions that keep you from accomplishing your personal and professional goals for the day.

When you apply some basic principles of personal responsibility using social media, you will find that you will free up several hours a week in your schedule and become far more productive in pursuing your personal and professional goals.  Remember, time is our greatest asset, and how we utilize it will directly affect our immediate success, as well as our long term goals.

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Online Marketing Success Reality Check

Posted by on in Marketing | 1 comment

Online marketing success is what all the buzz is online with those seeking to start, build, refine and profit from having an online presence. Online marketing success is what most people who have their businesses online want to talk about most when they contact us.  They are not even as concerned about how their Website looks as long as they can have online marketing success with it.  Sadly, the reality of individuals or companies having online marketing success (only about 3% of those online) is very different from the reality of how many are looking for it (the other 97%).  What makes these percentages even more startling is that the 97% of those who fail to earn a full time living from their online marketing experience are not even aware that they need a reality check in their efforts to be successful in online marketing.

Although we are most actively involved in setting up people’s Websites using the WordPress platform, the majority of questions and concerns we have from our clients and customers are questions revolving around online marketing. How do I get it page high page rankings? Where do I learn about online marketing techniques and secrets? How long does marketing online take until you start to make a lot of money?  Unfortunately for most people online, as mentioned just a moment ago, some 97% of those who are attempting to do online marketing will never experience success in online marketing to a place where they are able to earn a full time income in doing it.

But, here is the good news!  If you are someone who wants to make money online whether you have a business or not, or you are a business owner and want to take your business to the next level of success, the fact that you are here reading this article now, and the fact that you are intending on having a Website that you can build your brand through is a HUGE step in the right direction.  Your willingness to take the step of estalbishing yourself online by having a self-hosted website that you can call home on the information highway is the foundation for your successful future in online marketing.

Our goal in working with our clients is to teach them how to fish and not just feed them fish.  Of course, we do offer complete online marketing services for a monthly fee.  These services include hosting, article development, SEO, SEM, and social media optimization, and we will gladly provide this type of service for you; however our greatest success stories are NOT in the fact that we help people get noticed and build a successful brand around what they are most passionate about. Our greatest success is when we are able to find a teachable soul who wants to learn how to do it for themselves, and then they become successful in their own efforts in utilizing what we teach them to do.

Ultimately, if you are willing to learn the fundamentals of online marketing success, put those fundamentals into action on a consistent basis, and be willing to stay current with the latest online marketing tips, tricks and techniques of those who have already achieved online marketing success (measured in tens of thousands of dollars a month), YOU CAN BE SUCCESSFUL IN Online marketing.

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Google Plus One Makes bid for Social Media Star Status

Posted by on in Branding, News to Know | 0 comments


The importance of getting what you have to say or offer to the world and how effectively you do it will determine your level of success and how fast you will get to that success.  This is especially true when it comes to Internet and Mobile marketing.  Learning to use technology to your advantage in a technology-driven world is no longer an option, but a requirement if you want to build your personal or business brand.  One company that is continually helping legitimate online marketers to do this is Google.

Google is a company that continually steps up with a determination to raise the standard of communication and the distribution of content. The launch of Google Plus One, their purchase of Motorola for their wireless technology secrets, and their introduction of the Android smart phone is just another feather in their cap as they seek to revolutionize how we communicate and do business.  One thing is for sure.  Google has always been known for raising the standard for the potential of social media and the power of their search engine to bring Internet, Internet search, and mobile technology to users in a flow of never ending and some really slick improvements in their product  and service offerings.

I believe (rather predict) that those who will be the success stories of the 21st century will be the ones that learn to utilize these and other social networking and communication tools. The more you communicate quality information to others, the greater the possibility you have to build your personal or business brand in a credible and profitable way; and Google is helping to make that more possible.

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