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8 Things to Remember in Order to Find Certain Success

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Every year people all over the world attempt to make  new year resolutions about what they will do differently in their lives in the coming year. They will assess the last year of their life. They will determine what they want to change in their lives.  Then they will willfully make the necessary changes in order to see the positive results they want.

quote-success-stepsYet, there are people who refuse to think they are not being successful in life. They will live out another entire year doing the same things they have always done, making the same excuses they have always made (in various forms), and they will be almost in the same exact place they are today – a year from now. If you don’t want to be one of this second group of people, here are eight things to remember in order to find certain success when you make your next set of resolutions

1) DO NOT allow yourself to stay con tent with any bad habits you have.

2) Choose to take the necessary steps in your attitude to get to where you want to be.

3) Learn what you need to learn. Knowledge is power.

4) Gain the knowledge and understanding of how to use it . Do not be afraid to ask for the help you need. Surround yourself with people that you can gain the knowledge, understanding, and wisdom from. You need these to ensure your lasting success.

5) be on the constant lookout for opportunity. Remember that wit’s great opportunity,there most often comes great challenge. Never never be afraid to step out and try something new or different if those things will help you get closer to your dream, goal, or fulfilling your vision.

6) Remember that fear is the killer of faith. You will be met with that ugly creature called fear if you are attempting to make a difference in the world. Don’t back down from what you know to be something worthwhile for fear of failing, or worse, for fear of what people will think of you if you do.

7) Everyone who has been highly successful in life has failed equally as much. It is just a part of life. Just remember that failure is not a final destination. It is only a temporary setback and an educational experience along the road towards success. Don’t be afraid to fail.

8) Believe in your dreams. Expect your success to come as you pursue those things you need to do – no matter how small the steps are that you take each day.

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Four Fundamental Must Haves for Business Success

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There are four fundamental must-haves for business success if you want to be assured of your long-term success. They must be present in the life of your business. There is no way around not having them IF your company is to survive in the long-term, and to grow proportionately to the time your company has been in business. While there may be a few exceptions (none that I can think of right now), it is highly unlikely that those companies without these four fundamental necessities will ever grow to a place of national, let alone global recognition.

The four fundamental must-haves for business success are a part of every successful business that I have seen or worked with in my career as a business consultant and coach.  And with the business environment of our global economy as it is today, these four fundamental must-haves for business success are especially important in the 21st century.  See how your business backbone measures up to this litmus test of success essentials for a thriving business:

1)  You must have a business plan

A business plan is a must-have road map that quides you on the road to your success.  For any oceanic boaters reading this, it is the navigational charts for your company’s long-term success in navigating the sometimes stormy seas of a very competitive marketplace. Business plans are not hard to develop; however, there is seldom a business that succeeds in the long-term without one. If you are not certain how to go about developing one – even if your business is already in operation – it will be worth every dollar you spend to develop one.

2)  You must have a marketing plan

A marketing plan is a strategic directive for your business that produces the marketing muscle necessary to compete in the marketplace.  In the 21st century, marketing plans must include flexibility that includes the ability to change with new paradigms in technology and consumer buying trends. A marketing plan gives you the competitive edge over your competition, allowing you to seize the opportunity before it even presents itself, because it is anticipated, and thus able to be capitalized on much more quickly. This is the same for every industry, from restaurants to construction to technology.

3)  You must have a public relations strategy

Notwithstanding the essential nature of overcoming ‘bad publicity’ you or your company receives as a result of impropriety or the misdeeds of those associated with your company through a public relations initiative, having a public relations strategy reaches far beyond just damage control. Today, consumers (your potential customers as well as your existing customers) are more conscious than ever about how a company conducts itself in the affairs of the world.

A public relations strategy frames corporate responsibility around highly visible social issues and causes that the masses identify with and see as important in their lives and to their families.  The company that takes the incentive to get involved in these things stands to benefit in both the short-term and long-term as their reputation for ‘caring’ becomes well-known by the general public.

Another imperative within a public relations strategy is an initiative to build the “KNOW, LIKE, TRUST Factor” between the buying public and your company is an essential. The more people get to KNOW you, the better the potential there is for them to LIKE you. The more they LIKE you, the more potential you have for them to TRUST you. The more they TRUST you, the greater the likelihood there will be for them to be willing to buy from you when the time comes to purchase what your company offers. Both of these imperatives are essential in a public relations strategy.

4)  You must have good advisers

The cost is almost inconsequential when you consider the importance of having wisdom and business acumen at your fingertips. You don’t know what you don’t know.  No matter what the cost, having skilled, wise, and dependable advisers is an absolute must. While in some circumstances specialized counsel and adviser may be required, the foundational advisers are obvious, and most every business owner already has the innate sense of their importance in the success of their company.

Accounting Expertise

Accounting expertise provides the must-have skills for tax and regulatory compliance; analysis, planning, budgeting, and auditing.

Legal Expertise

Legal expertise is without a doubt a must have when it comes to limiting your legal exposure in the course of business operations. It is seldom that a business success story is every absent of sound legal expertise. Legal counsel provides ongoing oversight for a wide range of personal and business needs – regulatory compliance, general business activities, contracts and agreements governing relationships with vendors and customers, the ability to limit potential claims or litigation that come as a result of missteps or oversight. All of these legal needs are inevitably a part of a business, whether it is thriving or not, and having timely legal advice is an essential need PRIOR TO an action or activity that opens you or your company up to liability. Without any doubt, the old adage, “An ounce of prevention is far better than a pound of cure,” is best illustrated in the legal needs of your business.

Business Advisers

Competition in the business world has never been more fierce. Having the right advice at the right time is an absolute essential in today’s volatile and highly competitive expanding marketplace. Business advisers are those who offer specialized business advice where you lack the expertise or business acumen to know what is the better direction to go with your business activities or in the management of your staff and its resources.

Business advisers, i.e. business consultants or business coaches provide important insight, OBJECTIVE input, and guidance based upon sound business, marketing, human relations, and public relations principles.  Business advisers can be retained on an as need basis or placed on retainer so that you can have ongoing feedback in order to help you make better, wiser, and more informed decisions to help ensure your business success.

This is one of the most cost effective and most valuable means by which to avoid most of those setbacks that ultimately cripple the success of you or your business.  It is time to at least get a business coach if you find that you continually procrastinate in the execution of your personal or business goals, or drag your feet on making important decisions that can ultimately leave you and your business in jeopardy of being shipwrecked either by changing paradigms, technology, or economic changes (just to mention few).

The reason that so few small businesses last more than five years is that they lack these fundamental necessities in their arsenal of business tools. Do you have the fundamentals covered that you need to be successful?

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How to Leverage Twitter for Your Success

Posted by on in Marketing, Social Media, Website Help | 0 comments

 

Twitter-Tweet1Twitter is an amazing little idea that has changed on-the-fly communications worldwide. It’s basic premise of posting a status message of 140 characters or less was designed for those using cell phone with text messaging capabilities to let their friends know what they are doing or where they are. Yet Twitter has grown from a simple platform of status message communications to that of a full enterprise development opportunity through networking among followers and followers of followers. As a complimenting tool to social networks like FaceBook and MySpace, Twitter gives online marketers a hand up on viral communications. And, this viral communications has given rise to a whole wealth creation process of information and opportunity distribution.

Now a days, anybody who has a product or service of substance can make money by using Twitter. And the cost of doing business using Twitter is minimal, needing only a free Twitter account, a website (in some cases you don’t even need a website), and limited knowledge of how to use social media to aid in your promotional efforts. I have known a few people who simply used their i-phone and an affiliate links system to earn money without even having the need to be ‘online’ or using a computer.

Here are some tips on how to use your Twitter account to earn a living through affiliate marketing programs that are easy to set up and start earning an income.

1) Start building a quality following of people that you find interesting. These are individuals who are not continually promoting some product or service every time they Tweet. Ideally, your best followers are those who have something positive and engaging to say, who have legitimate business interests, and a large contact list (follower list). This is not to say that you do not want to add people who have small followings on Twitter, as those may be as quality of leads as someone who has tens of thousands of followers but very few quality leads, i.e. Twitter list builders using automated Twitter add software to build their following.

2) Do not become a Twitter billboard by only being known for posting advertisements every post you do. This is one of the fastest ways to be UN-followed by people who are looking for more engaging interaction with those they follow. Get to know your followers through direct messaging, reposts, and interaction using the Twitter tools you are provided People tend to trust those they know over those they do not. If you are familiar to your followers for having great content (tweets) and being seen as smart in the area of your Tweet expertise, when it comes time to share something with them, they will be more apt to respond positively to your offer or to promote what you have to offer to their following. Again, avoid plastering people with advertisements lest you be seen as a Twitter Spammer and un-followed.

twitter3) Market products and services that your followers need. The only way to do this is to know what they are interested in. The only way to know what they are interested in is to observe what they are posting about, discover what they are passionate about, and ask what their greatest need is. If you know the needs of those around you and seek to meet those needs, you will become the source they will turn to when they have a need – whether that need is information, services, or products. As an example, if you are a real estate appraiser, see that you post helpful information about your industry that helps realtors in their job, then when it comes time to find an appraiser, they will visit your ‘appraiser network website’ to find an appraiser in their area through your website. Ultimately, knowing the needs of your followers simply comes down to research, whether you visit their Twitter profile or ask them directly. Research rules!

4) Twitter is not about quantity, but the quality of your relationship with people. There are lots of tools to add people to your twitter account automatically, and these tools will enable you to build a following in a relatively short period of time. But, keep in mind that it is the quality of leads one has that makes money and not the quantity of leads you have. I would much rather be following ten thousand people personally, and have 100 followers that trust what I have to say and that I can depend on for information and assistance in their area of expertise who will take my advice and buy from me what I have to offer when I suggest something, rather than to have 10,000 followers who barely know I am there because they have added my through automation and have no idea who I am or what I am doing. Yes, maybe having just sheer numbers of people is potentially profitable if you can get enough of them to look at whatever you are offering, but keep in mind that like any contact list, you must nurture it, refine it, and learn to properly harvest it for financial success if you want to make a living using it.

5) Spend 10 minutes a day building and maintaining your Twitter account and followers list:

  • Follow interesting people who are in your industry or share your passion. You can do this by visiting their Twitter profile.
  • If they have a FaceBook account listed on their Twitter profile, request them as a friend on your FaceBook. In the meantime, write them a message on FaceBook letting them know you are following them and let them know you hope they might follow you if they are adding people they follow to their twitter account.
  • Promote your followers to others through re-tweeting their posts, sending direct messages to them as encouragement so they can become familiar with you.
  • Learn something new about your followers that you can use as a point of conversation with them on Twitter. This will get you noticed to their followers as they begin to post your Tweets and re-tweet you as the relationship grows. This will in turn build your followers list even faster of people that are interested in what you have to say. The key here is to be engaging them in their area of interest or passion.
  • One sure way to build rapport with those you follow or who are following you is to visit their Website and if they have a re-tweet option for the article they have posted, re-tweet the article for them. This only takes 30 seconds to do. Then immediately direct message them and tell them you just re-tweeted the article to your followers, and really appreciated what they had to say in that article. This builds HUGE rapport. Of course, I don’t recommend that you promote articles that are without substance or that are not what you would feel of interest to your own followers. But, when provided with a good article, by all means, promote it to your followers. Your followers will appreciate it as well. Once a person of interest is following you, be sure to re-mention any article posts they send you that you have already read and re-tweeted yourself. This will generate huge favor with them and allow you to become a well respected online marketing peer. This leads to greater opportunity to do business with them in the future.

As you learn to capitalize on the power of Twitter as not only a lead generation tool, but an effective communication and sales tool, you will see whatever business or enterprise you are involved with grow as you become known by your follows as a legitimate voice on the Internet amidst all the clutter and noise that is found online and in social media networks.

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Choosing the Right Domain to Explode Your Online Business

Posted by on in Domain Names, Website Help | 1 comment

 

Choosing the right domain to explode your online business is something that should not be taken lightly. Domain names are central to building your overall personal or business brand. They should be something you choose carefully.  You want to be able to build your website around your company’s core purposes and not its name, BUT having a name that reflects the nature of your business can be a valuable tool in helping you generate traffic to your website.

DomainsMost businesses may have a name that represents their legal business name, but they do not have a business domain name that is a description of what they do. This sort of domain represents an intuitive search value.  Intuitive search value in a domain name is one that is a part of a phrase that might be typed into a search engine by someone. Let me give you an example.  Let’s say you are a construction business.  If your company name is Built Right, Inc., your primary domain name should most definitely be BuiltRight.com; however, this name does not really tell someone what you do.

While the name Built Right has a nice ring to it, a company domain name like “BestConstructionCompany.com” which has what the company does as a part of the name has a greater potential to capture Internet traffic. This is because people that are looking for a ‘construction company’ or a builder would most likely type in “construction company” into a search engine browser like Google or Bing.  Since most notable search engines look at the name of a domain as a first rule of whether the site is relevant or not to the search, having a name that has ‘construction company’ in the name is a big plus.

If you are open to considering a slightly different and somewhat unorthodox approach to gaining exposure on the Internet without having to pay big bucks to do it, consider the following ideas the next time you are thinking about buying some domain names:

1) Word of Caution as my number one step! Be careful where you search for your domains when doing research, especially if you do not plan to buy right away. There are some domain registrars (will not mention names here) who skim search queries from their domain search pages and if the domain someone is checking on has potential, they will purchase it through a dummy company or third party who works for the registrar, and then turn around and put it up for sale to the highest bidder it there is an interest in the domain by more than one party. This trend is growing as domains become more and more scarce. This is our domain search tool and where we buy all of our domains.

Every online success story begins with hosting.2) Write out a list of short questions that start with ‘how to’ and ‘where to’  that relate to your business. If you are in the pet industry, you might have a question like, “how to research pedigrees’ or ‘where to find non toxic pet shampoos’ or ‘how to trim a cats claws’ or ‘where to find a cat casserole recipe’ (just kidding). These questions that you have come up with may very well be the very questions that an average Internet user might type into a search engine who has the need of finding this information, i.e. www.howtoresearchpedigrees.com (how to research pedigrees) or www.wheretofindnontoxicpetshampoos.com (where to find non toxic pet shampoos).

3) Now the fun begins. Type these questions that you have come up with into your favorite search engines (Google included) and see what domains pop up with those keyword (key phrases) you have just come up with.  The first thing to do is to check and see how many instances the phrases are referenced. That gives you an idea of how often others write about it where their pages have been ranked on the Internet. Next, you want to visit your Google keywords tool and do a search for that phrase to see how many people search for that in an average month – mainly the current month. This will give you some idea of the amount of traffic potential for the phrases you have chosen.

4) If you like the numbers you see in page references as well as average monthly searches for the phrases you have chosen, take the time to do a domain search for those phrases. Here is why. One of the very first rules in the Google ranking process is the relevance of a domain name to the actual search inquiry done by someone searching for that phrase, i.e. ‘where to find a cat casserole recipe’ (no, not really… please don’t be searching for this). If that key phrase is available, you are on to something that could bring several thousand people to your website if you apply even a few of the other general rules that Google (and other search engines use to rank pages). I personally recommend smartycatdomains.com because of their commitment to give 50% of their profits to causes that help, encourage and empower single moms (one of the highest densities of those living at or below the poverty-level).

5) Once you have purchased the domain, the rest is pretty straight forward. You want to host it with a company you feel offers the best product to promote your Website for the money. One big precaution is to watch out for those cheap “UNlimited” sorts of accounts until you have read the fine print. They are NOT unlimited, and you could very easily have your site either suspended for too much use or have your credit card charged a penalty for abusive use of the system.

6) Start writing content that reflects the very name of your new domain, using the exact phrase in the opening paragraph about 3% of the time. I am not recommending you just slap down the name three times in a row, since Google and other search engines are way smarter nowadays and your site could be banned. Write a well structured, informative article on the subject of the domain name phrase so that you can attract comments on the subject. Comments are a part of community development that search engines like. We recommend that you use the WordPress blogging platform since it is very popular and has most all the widgets and plugins that make your site functional and easy to promote. We set up WordPress blogs for between free and $200 for our hosting clients through a sister company of ours. The going rate for most WordPress blogs is between $300 and $1200 depending on whether you outsource offshort or use a local Website designer.

7) Once you begin to build your content for your new site, you will begin to move up in rankings once you open it up for indexing. Your next step is to build some links to your main Website for your ‘cat care products’ (playing off of the example of cat-related Websites). I would also suggest that you actually get a short eBook written on the subject that relates to the phrase domain you are using or possibly a newsletter that your visitor can opt in to receive. This will allow you to build your contact list which is VERY IMPORTANT to your success online. If you need assistance in getting this sort of thing set up, you can pay someone to do it for you and administer it, or you can pick up the marketing tools you need to do this on your own which normally come with everything you need to do it. These products range in price from free to $200 per month depending on the volume of traffic you are communicating with. We like and use ‘free’ since it has all the features of a commercial grade lead capture and e-responder system.

Most of us have heard the old adage, “It’s all in the name…,” and when it comes to choosing the right descriptive domain name that will give you faster and better page rankings, this descriptive domain name fast traffic building strategy may be just what you need to get paying customers to your Website. Just make sure you have something to offer or sell them when they show up!

As always, we would be grateful to you if you would leave a comment. If you would, please also take a moment and share this article with those you think could benefit from it through your favorite social media network! Hit that LIKE button below too for Facebook if you are a Facebook user! We will be grateful if you would. Thanks!

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Domain Names Search Insights for Success Online

Posted by on in Marketing, Website Help | 0 comments

 

Choosing the right domain names to explode your online business is something that should not be taken lightly. Domain names are central to building your overall personal or business brand and they should be something that you do not rush into.  Ideally, you want to be able to build your website around your company’s core purposes and not its name, BUT having a name that reflects the nature of your business can be a valuable tool in helping you generate traffic to your website.

DomainsLike many businesses that bring their business online, most do not have a business name that is a description of what they do, so the nature of the name does not have any intuitive value.  Intuitive value in a domain name is one that is a part of a phrase that might be typed into a search engine by someone. Let me give you an example.  Let’s say you are a construction business.  If your company name is Built Right, Inc., your primary domain name should most definitely be BuiltRight.com; however, this name does not really tell someone what you do.

While the name Built Right has a nice ring to it, a company domain name like “BestConstructionCompany.com” which has what the company does as a part of the name has a greater potential to capture Internet traffic. This is because people that are looking for a ‘construction company’ or a builder would most likely type in “construction company” into a search engine browser like Google or Bing.  Since most all notable search engines look at the name of a domain as a first rule of whether the site is relevant or not to the search, having a name that has ‘construction company’ in the name is a big plus.

If you are open to considering a slightly different and somewhat unorthodox approach to gaining exposure on the Internet without having to pay big bucks to do it, consider the following ideas the next time you are thinking about buying some domain names:

1) Word of Caution as my number one step! Be careful where you search for your domains when doing research, especially if you do not plan to buy right away. There are some domain registrars (will not mention names here) who skim search queries from their domain search pages and if the domain someone is checking on has potential, they will purchase it through a dummy company or third party who works for the registrar, and then turn around and put it up for sale to the highest bidder it there is an interest in the domain by more than one party. This trend is growing as domains become more and more scarce. This is our domain search tool and where we buy all of our domains.

2) Write out a list of short questions that start with ‘how to’ and ‘where to’  that relate to your business. If you are in the pet industry, you might have a question like, “how to research pedigrees’ or ‘where to find non toxic pet shampoos’ or ‘how to trim a cats claws’ or ‘where to find a cat casserole recipe’ (just kidding). These questions that you have come up with may very well be the very questions that an average Internet user might type into a search engine who has the need of finding this information, i.e. www.howtoresearchpedigrees.com (how to research pedigrees) or www.wheretofindnontoxicpetshampoos.com (where to find non toxic pet shampoos).

3) Now the fun begins. Type these questions that you have come up with into your favorite search engines (Google included) and see what domains pop up with those keyword (key phrases) you have just come up with.  The first thing to do is to check and see how many instances the phrases are referenced. That gives you an idea of how often others write about it where their pages have been ranked on the Internet. Next, you want to visit your Google keywords tool and do a search for that phrase to see how many people search for that in an average month – mainly the current month. This will give you some idea of the amount of traffic potential for the phrases you have chosen.

4) If you like the numbers you see in page references as well as average monthly searches for the phrases you have chosen, take the time to do a domain search for those phrases. Here is why. One of the very first rules in the Google ranking process is the relevance of a domain name to the actual search inquiry done by someone searching for that phrase, i.e. ‘where to find a cat casserole recipe’ (no, not really… please don’t be searching for this). If that key phrase is available, you are on to something that could bring several thousand people to your website if you apply even a few of the other general rules that Google (and other search engines use to rank pages). I personally recommend smartycatdomains.com because of their commitment to give 50% of their profits to causes that help, encourage and empower single moms (one of the highest densities of those living at or below the poverty-level).

5) Once you have purchased the domain, the rest is pretty straight forward. You want to host it with a company you feel offers the best product to promote your Website for the money. One big precaution is to watch out for those cheap “UNlimited” sorts of accounts until you have read the fine print. They are NOT unlimited, and you could very easily have your site either suspended for too much use or have your credit card charged a penalty for abusive use of the system.

Every online success story begins with hosting.6) Start writing content that reflects the very name of your new domain, using the exact phrase in the opening paragraph about 3% of the time. I am not recommending you just slap down the name three times in a row, since Google and other search engines are way smarter nowadays and your site could be banned. Write a well structured, informative article on the subject of the domain name phrase so that you can attract comments on the subject. Comments are a part of community development that search engines like. We recommend that you use the WordPress blogging platform since it is very popular and has most all the widgets and plugins that make your site functional and easy to promote. We set up WordPress blogs for between free and $200 for our hosting clients through a sister company of ours. The going rate for most WordPress blogs is between $300 and $1200 depending on whether you outsource offshort or use a local Website designer.

7) Once you begin to build your content for your new site, you will begin to move up in rankings once you open it up for indexing. Your next step is to build some links to your main Website for your ‘cat care products’ (playing off of the example of cat-related Websites). I would also suggest that you actually get a short eBook written on the subject that relates to the phrase domain you are using or possibly a newsletter that your visitor can opt in to receive. This will allow you to build your contact list which is VERY IMPORTANT to your success online. If you need assistance in getting this sort of thing set up, you can pay someone to do it for you and administer it, or you can pick up the marketing tools you need to do this on your own which normally come with everything you need to do it. These products range in price from free to $200 per month depending on the volume of traffic you are communicating with. We like and use ‘free’ since it has all the features of a commercial grade lead capture and e-responder system.

Most of us have heard the old adage, “It’s all in the name…,” and when it comes to choosing the right descriptive domain name that will give you faster and better page rankings, this descriptive domain name fast traffic building strategy may be just what you need to get paying customers to your Website. Just make sure you have something to offer or sell them when they show up!

As always, we would be grateful to you if you would leave a comment. If you would, please also take a moment and share this article with those you think could benefit from it through your favorite social media network! Hit that LIKE button below too for Facebook if you are a Facebook user! We will be grateful if you would. Thanks!

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Planning Your Website for Success

Posted by on in Website Help | 0 comments

 

Having a website in the 21st century is a large part of an individual’s or a business’s  overall success.  Whether your desired reach is to your local community or that of being on a global stage, having a website can help insure your success in building your brand and getting your message out to those you want to reach. Because a website is so important, properly planning your website for success should be a top priority for you, whether you already have a website or not.

Planning your website for success does not have to be a long and drawn out process. It’s just a matter of answering some basic questions. Most of the questions are things that you may have already thought of – whether you have a website or not. Unfortunately, for most people who want to have an online presence, they never take the time to think through and write down what is important to them and their goals for utilizing the Internet for their success. This is where companies like ours become very helpful to you. We understand what is needed and how to best make it happen for you in an economical way.

We can help you gain an understanding of what is important, why it is, and how to use it to your advantage. A good place to start however is by getting what you have in your head about your website and how you want to use the Internet, written down on paper. Once you can do this, you will have the guidelines you need for making your website development and marketing decisions.

The following questions are what every website owner must answer if they want to have a successful website. Your answers will become the basis of what your content will be, how you will present it, and what you will provide in the way of a call to action for the visitors to your website. While many of these questions may be questions that you have already answered in your mind, taking the time to write out your answers in detail can be a big help in seeing your Internet presence has a successful outcome for you, your business or your cause. Having a clear understanding of what you want and how you want your website to be will also help you by providing a reference source for you or the individuals that you may have helping you in your marketing efforts.

  1. What is the main purpose of the website?
  2. If the website is for a business, organization or cause, what is the vision and mission statement that you want the world to understand about the reason you are doing what you are doing?
  3. Is there a specific group of people or prospects that you want your website to target, either locally or globally?
  4. What is the most important/main information that you want to provide to a visitor to your website that will give them an accurate, in depth understanding of the “who, what, why, where, when, and how” of what you do, promote, or provide to the world?
  5. What products or services will you offer through your website?
  6. Will you accept payments through your website or is your website strictly for information purposes only?
  7. Will you collect visitor information through a lead capture page so that you can build a relationship with them leading to the fulfillment of the main purpose for your website?
  8. Will you be using an email marketing campaign that will be integrated with your lead capture page or registration process?
  9. Will your website provide constant updates or additional information related to your website’s purpose through that of periodic articles on subjects of interest?
  10. If you plan to collect visitor information, what will be the compelling offer you will provide in return for their basic contact information?
  11. Do you want your website to provide an immediate call to action that will require a visitor to register while they are on your website the first time?

Having the answers to each of these questions are important when planning your website for success. Planning is after all, is a significant part of success in anything you do. If you have not already done so, take some time to answer these important questions as completely and as articulately as possible. Your answers will provide you a very good foundation for the successful development and/or redevelopment of your website, and ultimately aid in the success of your online marketing success.

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Making Your Website Smart Phone Ready

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Whether your marketing initiative is focused on Business to Consumer, Business to Business, or Peer to Peer, you must remain actively in front of those you want to sell to. This reality was before the Internet and this reality will not change. Today, business marketing through smart phones is taking off in the same way that business marketing  through the Internet took off.
 

In a nutshell, if you want to tap into a billion prospects for what you want to promote or market, converting your website to display and operate correctly on smart phones is a mandate.

 

The new norm for doing business

Remember how the Internet just exploded about five years ago? I mean, it was pretty big before five years ago, but there was a rapid change in the mentality of consumers that brought the Internet into the explosive industry it has become. Millions of people are making substantial fortunes through Internet technology and consumers could not be happier with the ability to quickly research, shop, buy, and make money online.
 
This phenomenon has begun to be energized by an even greater growth rate today of smart phone technology. Smart phone technology allows consumers to access and surf the Internet from their phone. The ability to bring the Internet and every convenience it offers to a person’s smart phone is rapidly catching up with mainstream Internet users too.
 
Accessing the Internet by smart phone is now becoming the rule and not the exception as bandwidth cost continues to drop, and smartphone pricing plans become more affordable as a result. Business marketing through smartphones is a must for every business that wants to remain highly competitive in their market sector.
 
Smart phone sales for just the I-phone and Android phone are expected to hit one billion phones sold worldwide by the end of 2012. Think about that for a moment. One billion people – about 1 out of every 7 people in the world own a phone that can access the Internet. These consumers are the new web surfer and a whole new market for businesses and organizations to benefit from.
 

Those who want to remain competitive in the 21st century must include a mobile accessible website into their marketing strategy.

 

How to know if your website is accessible

The best way to see if your website is accessible from a mobile device is to view it from a mobile device. If you haven’t already done so, take a moment and access your website from a smart phone. If it doesn’t display easily and is not easy to navigate, consider modifying your site for mobile display. This is a bare minimum for you if you want to compete in the 21st century online or offline.
 
Making your website accessible from smart phones and other mobile devices should be a top priority in your marketing efforts. The novelty of it and the all time high percentage of users who are comfortable with making buying decisions via smart phones and the Internet makes it an ideal marketing opportunity for those who are smart enough to take notice and act.
 

Action steps for marketing success to smart phone consumers

#1) Get your own website up if you don’t already have one. This is an important start to positioning yourself or your company online to compete in the 21st century,

#2) View your website via a smart phone to see how it is viewed by the world. Assess its accessibility by navigating round your site to be sure that it is a functional website for smart phone users.

#3) Consider contracting with a web development and technology solutions provider and getting your website built and/or modified to reach the world smart phone market. If you have a website that cannot be easily converted, consider having a second website built that is totally smartphone accessible, where you can provide the information about you or your business successfully to smart phone users, and where you can easily capture their contact information for future marketing initiatives.

 
If you need a website or you need your present website to be compatible with smart phone users worldwide, consider allowing ITfamilyGroup.com assist you.  Write today at coachme [at] itfamilygroup.com and put “smart phone ready website” in the subject line so that your email will be routed to the right individual who can best assist you.

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